Week 4 Journey Mapping

Week 4 Investigate, Personas and Empathy Mapping, Synthesising Information to Frame the Problem.

This week no one showed up for the before class meeting, which really upset me as I had taken the time to be there and only two people out of six told me they wouldn't be coming, and one girl has even changed her course. I think communication is essential in a group and as the group co-ordinator I was very unimpressed and hope this is not going to become a trend! 

Things we need do to:

• Print stuff off for our journey map and to visually put info together for our boards.
• Identify 3 personas that are very important in the context of the group, they are the average of the interview pool. - Done
• Decided on VesBar nothing else. - Done
• We need to bring there information regarding interviewees, need to come up with sampling profiles. - Done
• Interview staff at Vesbar

 Our Chosen Personas (no one really took it seriously)

Overall the activity was interesting as we were trying to find a sample that demonstrated an average of our investigation or even a stand out with some good advice, I think my group were slightly uncomfortable categorising people and found that there quick interviews didn't really help them with in depth analysis. We also found that guys are all together not really interested in the improvement of AUT life/ Vesbar as much as girls are, or at least aren't willing to talk about it as much.

Still to do

• Print stuff off for our journey map and to visually put info together for our boards.
• Interview staff at Vesbar
• Empathy mapping interviews
• synthesis information and create a problem framework.

One of the ones that pops out on this list is interviewing staff at Vesbar, we need to talk to the staff and then talk to the manager and for this we need to generate some probing but also general and friendly Questions, such as:

• Do you have a mission statement?
• How do you make profit?

So I will keep posting progress updates and I hope everyone gets more on to it!